A Story of Modern Essentials
Crafted with intention, designed for everyday wear. Rooted in denim, refined through timeless design.
FROM THE FOUNDER
Betro Simone reflects a personal approach to design — where every detail matters and nothing is overdone.
With a background rooted in premium denim and contemporary fashion, Daniel Guez brings a refined perspective to everyday dressing. His vision is simple: to create pieces that feel natural, elevated, and built to last.
The result is a collection that values quality over excess, and confidence over noise.
crafted with intention
Every Betro Simone piece is developed with a focus on precision and longevity. From fabric selection to final construction, each detail is carefully considered.
Produced in limited quantities, our collections reflect a commitment to thoughtful design—where quality, fit, and finish come first.
We don’t chase trends. We refine essentials.
OUR JOURNEY
Defined by intention. Evolving with purpose.
MADE IN USA
BUILT DIFFERENT MADE IN U.S.A
We design, develop, and manufacture every piece in the USA with premium fabrics and world-class craftsmanship.
Made for the modern life
best sellers
MADE IN LOS ANGELES
Designed and produced in Los Angeles
36- HOURS WASH PROCESS
Precision washed for depth, softness, and character
PREMIUM DENIM
Sourced for quality, durability and fit
LIMITED PRODUCTION
Small batched. Exclusive to Betro Simone
